Collection: SUNNEI

Sunnei was founded in 2014 by Loris Messina and Simone Rizzo, two young creatives with a passion for photography and backgrounds in digital strategy and merchandising. While in New York, after various experiences in the fashion industry, they envisioned a brand that would reflect the lifestyle of Milan’s vibrant youth community, including DJs, artists, and art directors. Initially focused on menswear, Sunnei has since expanded to include womenswear. Rather than following trends, the brand tells the seasonless story of a generation that hadn’t been represented until then.