ASICS is here to stay

Trends, as we well know, are changing; some last a little, others last longer, influencing and changing our style. Imagine a wave going up and down, and right at its peak today are the Asics sneakers. Everything related to the sneaker game is being left aside for now, and more focus is being placed on what can be considered one of the most worn sneakers of recent times: the Asics Gel shoes.

These sneakers have been presented to the public in various ways, including the collaboration with Kiko Kostadinov, Hidden, JJJJound, during CECILE BAHNSEN's SS23 and Gmbh's fall 2023, which projected them in a new and brilliant light. Initially designed for sports activity, the Asics have made their entry into the world of fashion through fashion shows, collaborations, and street style, and with a pinch of TikTok influencers, their highest peak has been reached.

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