Since its establishment, Dope has been dedicated to advancing technical brands. The fusion of style and functionality, fabric features, and clean cuts embodies the perspective that has shaped men's fashion over the past decade. These qualities define the essence of Stone Island. In January, the brand introduced its inaugural runway show at Milan Fashion Week, presenting a mix of new and vintage styles.
The runway was illuminated by light beams, creating a stunning effect as models showcased the collection on a scaffolding structure in front of a large audience. This signifies a shift towards a more fashion-centric approach to the brand's image and communication, while still emphasizing product excellence to maintain leadership in the segment.
Stone Island's research sets it apart from other casual brands by expanding the color range of its iconic 'compass' logo to unprecedented levels. The brand's resonance with Dope is also attributed to their close geographical proximity, with headquarters in Ravarino, Modena, just thirty kilometers away. The current season's selection includes all the essential pieces, from classic garment-dyed cotton crewnecks to luxurious merino sweaters, forming the foundation for a stylish ensemble.
