Situated in Provence, between Marseille and Avignon, precisely where the setting leans towards the serene and comforting natural color tones. Established in 2009 by Simon Porte-Jacquemus, the brand celebrates a leisurely lifestyle in the south of France, as reflected in its now iconic campaigns. Bringing a breath of fresh air to the fashion realm, Jacquemus' new wave left its mark in the mid-2010s, reminiscent of Godard's cinematic revolution in the 1960s. The distinct color palette that defines the brand's identity mirrors the spontaneity found in both his creations and visual storytelling. The vibrant romanticism embodied by his French muses has seen commercial success during an era dominated by streetwear and logo-centric fashion.
The sophistication of his muse's style translates into a transparent, ready-to-wear aesthetic, allowing glimpses of skin to elevate the voyeuristic yet refined essence of the subject. By emphasizing the body in defining silhouettes, accessories hold a prime spot in capturing attention. Jacquemus has been a part of our offerings since its inception, capturing our hearts from the start. Its playful approach has redefined femininity for the contemporary generation. In our men's and women's collections, a diverse range of products shapes a new language characterized by sensuality, fueling the irresistible allure of Jacquemus.
