The British fashion system is universally recognized as a talent nursery. Widely known institutes, such as Central Saint Martin and the London College of Fashion, each year form artists who leave an indelible imprint on the current fashion landscape. From these institutions emerged JW Anderson, who in 2008 started his own brand after having accumulated experience in several prestigious companies, including Prada and Versace. Currently, JW is considered one of the most coveted brands of the moment, among the most innovative and progressive in the British fashion system.
The brand offers both a masculine and feminine collection, in line with gender-fluid fashion, with an ironic and alternative branded aesthetic that interprets concepts of masculinity and femininity in a modern way. The proposed silhouettes combine typical elements of men's clothing with distinctive details of women's garments. Combining functionality and versatility with a scrupulous attention to detail, the brand reveals the complexity hidden in its simplicity.